Faster surfing with Insta Eye Liner

A month or so ago, i succumbed to the charms of broadband internet. This was partly due to my stay earlier this year in the land of hi-speed internet (namely the united states) but more due to the agressive sales techniques of Airtel.
'We will install soon sir' - and 'you will notice the difference' sir. Well, these fellows did have a rather difficult standard to match - given that i had been surfing till early June at speeds of several Mbps.
Anyhow, the vagaries of installation (move the PC to the other room, make a hole in that window) notwithstanding, the guys did a fine job and completed the installation as well as activated the connection within a mere one week of my making the payment. At the time of installation, i was given a 'scratch card' screaming 'free gift'.
'It would be sent later sir.'
'Will you bring it?'
'No, sir ! 'they' will be sending it directly.'
Ok.
A few weeks later, i had all but forgotten about any free gift and was comfortably settled in my daily routine of idlis for breakfast, eric clapton during the commute and e-mails post dinner.
But Airtel had kept their promise. They sent me the free gift for sure.
A bulging envelope arrived, with the contents of the letter reading thus:

Dear Customer,
We thank you for choosing Airtel. We are pleased to inform you that you have won an Insta Eye Liner from the scratch card that came along with your Airtel line. We take this oppotunity to welcome you exclusive Airtel family.
Wishing you all the best for times to come.
For Bharti Aitel
XXYY
VP - operations.

Even as i checked and double checked the contents of the envelope, thinking whatever happened to good marketing sense (atleast have a database that matches some personal information of the customer to make sure that an appropriate gift goes out, etc), I could not help but wonder what to do with this free gift.

I guess i would invite any of the lovely ladies who might be reading this blog, to pick it up. Or perhaps one of my friends would want to use this magic eye liner before accessing the internet.
Maybe it actually is magical.
God knows (or call Airtel and talk to the VP Operations)